Sun and moon.
Light and dark.
Peanut butter and jelly.
Old and young.
Technology and camping?
It might not seem like it, but even the down to earth campsites of this country have to rely on technology to get the customers that they rely upon. In fact, travel and tourism websites are essential to being able to promote locations that otherwise might not be discovered. Finding a way to market a campsite or other entertainment venue can be a challenge for many of the individuals who are already busy enough maintaining their properties.
The truth of the matter is that bed and breakfast website designs, as well as RV park marketing strategies, can be the difference between getting the customers that you need and facing empty weekends with no guests. Tourism marketing is becoming increasingly popular as more and more people nearing retirement are accustomed to the technologies that are used for every other part of their lives.
Campground Website Designs Capture the Attention of Customers Across the Country
Through the use of a marketing team that can help you create a campground website design that explains the offerings that are available, you can also make use of technology that allows easier scheduling. Website design for bed and breakfast locations also provides scheduling and down payment options.
Even though camping and traveling is often a way to escape the technology that rules our life 24/7, without a well designed campground website design your potential customers may not even know about your location. They may not know that you have a rock climbing wall and a miniature golf course on site. They may not be able to find out that you still have three openings on Labor Day weekend. Finding a great campground website design team, in fact, can help you make sure that your campsites are profitably filled.
Ignoring how today’s technology can be used to enhance your business is an important way to make sure that you are getting the business you need to stay successful. Here is a reminder of how marketing strategies and website design can help all kinds of recreational locations:
- 80% to 90% of customers check online reviews before ever making a purchase.
- Companies spent an average of 25% of their total marketing budgets on digital marketing in 2014. By the year 2019, that number is expected to increase to 75%.
- Search engine optimization (SEO) drives three out of four search traffic users.
- 51% of smartphone users discovered a new company or product when conducting a mobile search, according to 2015 Google data.
- Location services are very important. For instance, 30% of mobile searches are related to a specific location. This feature is especially important to website designs for bed and breakfast spots and all kinds of camping sites.
- A marketing team needs to be ready to constantly generate new organic content because Google changes its search algorithm about some 500 to 600 times a year.
- 57% of Business to Business (B2B) marketers say SEO has the biggest impact on their lead generation.
- 44% of shoppers start with a search engine when they are shopping online.
If the upcoming total solar eclipse is any indicator, the use of marketing can be a major success. The fact that every hotel, campground, and other possible location has been booked months before the August 21 event is proof enough that marketing can work. When a small town in the center of Nebraska finds itself expecting nearly half a million guests for the celestial event in the middle of the day, marketing teams are excited to tell their next potential clients that they can help attract visitors to every event under, or involving, the sun.